Wilsonwest Way

Those of us in the event world understand the acronym F&B as “Food & Beverage”, a key component of event planning. The standard menu planning for a seated lunch or dinner involves selecting 3 or 4 courses, with the hope of selecting a meal that appeals to just about...

10 June, 2011 /

What’s the difference between a corporate event marketing vendor and partner? How do your customers refer to you and how do you refer to those whom you hire to provide goods and services for your company? Language matters. When your customer places you in the partner...

03 June, 2011 /

I found myself in the ER last week (with my son) and after a few wrong turns, ended up in the loading dock rather than the Emergency Room doors. I left the car and ran in with my son (he's ok). Once I had him checked-in and...

13 May, 2011 /

For the past few months I have had the opportunity to work with the good people of the San Francisco City Academy, a small school located in the Tenderloin District of San Francisco. Locals know the Tenderloin mainly as a place to avoid, with drug deals, crime, and poverty on...

29 April, 2011 /

March Madness in our house is not limited to basketball, as we wait for the college admissions letters to arrive for our son Charlie. During the college search, we spent a good amount of time talking to Charlie about finding the right school based on...

18 March, 2011 /

I am a fan of Seth Godin and I read his blog daily. His wisdom transcends the marketing world in which he lives and breathes. He understands how little things matter and how important it is to pay attention to the details. I’ve attended a conference hosted by him and I know...

04 February, 2011 /

The start of the New Year generally signals a bigger list of things to do along with new resolutions to make us better, faster, leaner. I’m starting my new year with a “less is more” frame of mind by whittling away at the old. I’m hoping...

28 January, 2011 /

The big guys use this language: Corporate Social Responsibility. A commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as the local community at large. The little guys (like us) call it Giving Back. Wilsonwest...

19 November, 2010 /

I was on the phone with a client last week where she took the time to share with me some of the many things she has “learned” from us over the ten years we’ve been working together. This is what she had to say about Mary...

10 September, 2010 /
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