At Wilsonwest, we’re just down the road from Silicon Valley, land of high tech innovations and the venture capitalists that fund them. So we’ve done a lot of corporate event marketing for venture capital events. And one of the biggest fears our clients face is:...
[caption id="attachment_1376" align="alignright" width="300"] Taj Mahal[/caption] In my last post, I spoke of the chaos that enveloped me while in India. I could write for days about what I observed there and even though it’s been over a month since my last journey, I am reminded...
[caption id="attachment_1328" align="alignright" width="300"] Edible flowers reinforce the menu's theme[/caption] Roses, irises or daffodils? In our last blog, we mentioned weaving edible plants from the menu into centerpieces. In this blog, we wanted to expand on the impact of florals when designing an environment. Though flowers may...
[caption id="attachment_1325" align="alignright" width="300"] Chef Bashford at The Sanctuary[/caption] In our last blog, we discussed how table settings can impact your goals and the atmosphere at your corporate event. When corporate event planning, the menu you choose can do the same, especially when designed around building...
[caption id="attachment_1322" align="alignright" width="200"] Table setting.[/caption] How do you design an event for people used to having the “best of the best?” Who’ve seen it all, done it all? Recently, we faced just this challenge. And we knew we weren’t going to bowl over this sophisticated...
[caption id="attachment_1291" align="alignright" width="300"] Staging in the Round[/caption] In my last blog about relationship building at corporate events, I mentioned the importance of environment. How do you design an environment that facilitates conversations? The answer depends on who you’re trying to build relationships between. One event that...
How do you create events that build relationships? In my last post, I discussed the importance of creating a comfortable environment with the right speaker, so guests can open up and dialogue. But there’s another route as well – taking guests out of their comfort...
[caption id="attachment_1276" align="alignright" width="300"] Tequila tasting with Julio Bermejo[/caption] When it comes to C-level corporate events, building relationships is a key goal. At Wilsonwest, our tagline is Corporate Event Marketing: Events that Build Relationships and we’ve built our business around this concept. How do you do this?...
[caption id="attachment_1270" align="alignright" width="540"] A Rain Stopper[/caption] In the throes of corporate event planning for the Merrill Lynch launch in Jakarta, Indonesia, I found myself searching the skies. It was monsoon season, and the city in the grip of a storm causing the worst flooding in the...
Today, just about any corporate event marketing plan includes a social media component. But in 1999, when we were planning the Merrill Lynch launch event at the National Museum in Jakarta, Indonesia, social media wasn’t even a glint in the Internet’s eye. Little did we...
