Author: cindy

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People often ask me what’s been my favorite event.  The Merrill Lynch launch party in Jakarta, Indonesia had all the corporate event marketing elements I love: corporate social responsibility (CSR), a terrific social media story, and some interesting lessons on branding.  The year was 1999, and...

04 December, 2012 /

This season marks the 20th anniversary of Wilsonwest, and to celebrate, we’re giving back to the corporate event planning community.  Want to learn more?  Then read on! Over the last twenty years, we’ve come to operate as a team and our core values are deeply rooted...

27 November, 2012 /

Fire.  It was an event manager’s nightmare.  The exclusive wine and lunch pairing that we’d so meticulously planned for Stag’s Leap Wine Cellars went up in smoke two days before the event, when the Per Se kitchen caught fire. Disasters of that magnitude are, by their very...

25 October, 2012 /

The word “innovation” seems overused these days. Everyone wants to be innovative, but when it comes to corporate event marketing, what does it really mean? At Wilsonwest, we believe creativity in special event planning should be rooted in your goals and your audience. When Stag’s Leap Wine Cellars...

21 September, 2012 /