While we were planning a Healthcare Leadership Forum to be held at a resort in the Napa Valley, we started brainstorming ideas for a wellness program to integrate into the morning schedule. Yes, the resort had already scheduled some wonderful yoga and Pilates classes during...
Does June put you in the frame of mind to stop and reflect? It always does that to me—thanks to all the graduation ceremonies. Those of you who know me well will recall that I started Wilsonwest to give me the flexibility to spend as much...
Is corporate social responsibility a line item in your corporate event marketing budget? Or is it an afterthought? [Tweet this!] Companies and institutions are thinking more and more about corporate social responsibility (CSR). But the organizations having the most success with CSR take a strategic approach....
For corporate social responsibility (CSR) to be successful, it needs to be strategic. [Tweet this!] Companies that incorporate social impact as an integral part of their business strategy build stronger brands, attract more committed employees and develop more durable connections with customers. And as corporate event...
Special event planning is both art and a science. Events that appear flawless on the outside often face a litany of disasters (big and small) behind the scenes. At Wilsonwest, we’ve been in the business over twenty years. And though I can’t say we’ve seen...
One way Abraham Lincoln put people at ease was by telling stories, which got him the nickname Father Abraham. Lincoln’s calming effect could immediately lower the emotional levels in a room, aiding everyone’s effectiveness at making decisions. But we don't always have a skilled diplomat at...
[caption id="attachment_1432" align="alignright" width="206"] Photo Credit: cygnoir via Compfight cc[/caption] "If You Don't Know Where You're Going, Any Road Will Get You There." – The Cheshire Cat, Alice's Adventures In Wonderland Measuring the return on investment (ROI) of corporate event marketing can be a challenge. Too often, ROI...
[caption id="attachment_1402" align="alignright" width="300"] Signage by Silverlign Group[/caption] We interviewed Andrew Cambouris, Creative Director at Silverlign Group, about how they work to design effective communication for C-level events, such as Cisco’s CIO Summit. Silverlign is an integrated marketing and design agency based in Silicon Valley and...
[caption id="attachment_1423" align="alignright" width="300"] Mary, Margaret Thatcher, and Me[/caption] In the late nineties, Mary and I were involved in a Financial Services Conference in Paris, where Margaret Thatcher spoke about Britain’s position on the Euro. We were tasked with managing her arrangements – from greeting Baroness...
Know your client is a common mantra at Wilsonwest. But nobody knows people better than Sharon Gillenwater, CEO of Boardroom Insiders. So we spoke to her about C-level event marketing, the best way to invite C-level executives to corporate events, and how to develop content...
