relationship building Tag

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A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....

10 June, 2014 /

Why do people attend events? If you read my entry last week, you will have learned that the primary reasons are to network and to learn. Using what I refer to as facilitated networking, I shared some strategies to help ensure that the event design...

02 April, 2014 /

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

05 March, 2014 /

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

11 February, 2014 /

In this digital age, how often do those of us in the special event planning world send or receive a hand-written messages? Admittedly I am still a fan, so when a beautifully addressed letter or card arrives I take note. My children, both college students, will...

28 January, 2014 /

Our firm is proud to be featured in this month's issue of Convene, the online magazine published by the Professional Convention Management Association (PCMA). The source of our pride is not only the recognition itself but for what the article is calling out: social impact as a...

21 January, 2014 /

Here’s a common scenario. Linda is a salesperson for a business software company. One day, she arrives at an industry conference and starts mingling with her peers. The first lady she meets looks her right in the eye and gives her an enthusiastic handshake with...

08 October, 2013 /

How do you create events that build relationships? In my last post, I discussed the importance of creating a comfortable environment with the right speaker, so guests can open up and dialogue. But there’s another route as well – taking guests out of their comfort...

15 January, 2013 /

[caption id="attachment_1276" align="alignright" width="300"] Tequila tasting with Julio Bermejo[/caption] When it comes to C-level corporate events, building relationships is a key goal.  At Wilsonwest, our tagline is Corporate Event Marketing: Events that Build Relationships and we’ve built our business around this concept. How do you do this?...

02 January, 2013 /