Corporate Event Planning: Is This Event Right for Your Firm?
You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.
That’s it.
“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?
18 July, 2012
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