A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....
By Ken Swyt, Creative Director, Wilsonwest What is it that gives a corporate event its unique feeling? Certainly, the agenda, the speakers, and the other guests have a huge effect on the overall impression we’ll take away. But you’d be surprised at what a difference the...
By Ken Swyt, Creative Director, Wilsonwest In my previous post, I shared a few insights on how design can play into your event planning strategy and how we event designers work to ensure a sense of place. By looking for, and capitalizing upon, the unexpected, we...
By Ken Swyt, Creative Director, Wilsonwest If you’re a regular reader of the Wilsonwest blog, then I’ll assume you’re into event planning and event marketing. I run into a lot of people in this business who are geniuses at lining up the who and the what...
[caption id="attachment_1432" align="alignright" width="206"] Photo Credit: cygnoir via Compfight cc[/caption] "If You Don't Know Where You're Going, Any Road Will Get You There." – The Cheshire Cat, Alice's Adventures In Wonderland Measuring the return on investment (ROI) of corporate event marketing can be a challenge. Too often, ROI...
[caption id="attachment_1402" align="alignright" width="300"] Signage by Silverlign Group[/caption] We interviewed Andrew Cambouris, Creative Director at Silverlign Group, about how they work to design effective communication for C-level events, such as Cisco’s CIO Summit. Silverlign is an integrated marketing and design agency based in Silicon Valley and...
This is simple, powerful, and important advice for speakers to help them share their message and truly connect with the audience. For those of you who are managing content and speakers for conferences and events, please share this. If the designated speaker can’t deliver the...
As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...
Those of us in the event world understand the acronym F&B as “Food & Beverage”, a key component of event planning. The standard menu planning for a seated lunch or dinner involves selecting 3 or 4 courses, with the hope of selecting a meal that appeals to just about...
March Madness in our house is not limited to basketball, as we wait for the college admissions letters to arrive for our son Charlie. During the college search, we spent a good amount of time talking to Charlie about finding the right school based on...
