Best practices for C-level events can be broken into three categories: tailoring the event to your audience, strategic event marketing, and aligning the event with the corporate mission. In this post, the second in a series, I’ll start to drill down on the latter. At Wilsonwest,...
Our firm is proud to be featured in this month's issue of Convene, the online magazine published by the Professional Convention Management Association (PCMA). The source of our pride is not only the recognition itself but for what the article is calling out: social impact as a...
Baked into our values here at Wilsonwest is the strong belief that companies which incorporate social impact as part of their business strategy (not as a separate department or initiative) will build a stronger brand, attract more committed employees, and develop stronger partnerships with customers. This...
Every event marketing agency seems to have an instinctive understanding of the importance of corporate social responsibility. But how can you incorporate it into your next event—and, for that matter, every event that follows? Some would say it’s enough to donate the leftover flowers from your...
Here at Wilsonwest, we like to emphasize to each of our corporate event management clients the importance of strategic social responsibility. What does this mean? Different companies may have their own definitions, but I like to encapsulate this concept as “doing the right thing in...
Is corporate social responsibility a line item in your corporate event marketing budget? Or is it an afterthought? [Tweet this!] Companies and institutions are thinking more and more about corporate social responsibility (CSR). But the organizations having the most success with CSR take a strategic approach....
For corporate social responsibility (CSR) to be successful, it needs to be strategic. [Tweet this!] Companies that incorporate social impact as an integral part of their business strategy build stronger brands, attract more committed employees and develop more durable connections with customers. And as corporate event...
People often ask me what’s been my favorite event. The Merrill Lynch launch party in Jakarta, Indonesia had all the corporate event marketing elements I love: corporate social responsibility (CSR), a terrific social media story, and some interesting lessons on branding. The year was 1999, and...