While we were planning a Healthcare Leadership Forum to be held at a resort in the Napa Valley, we started brainstorming ideas for a wellness program to integrate into the morning schedule. Yes, the resort had already scheduled some wonderful yoga and Pilates classes during...
[caption id="attachment_1432" align="alignright" width="206"] Photo Credit: cygnoir via Compfight cc[/caption] "If You Don't Know Where You're Going, Any Road Will Get You There." – The Cheshire Cat, Alice's Adventures In Wonderland Measuring the return on investment (ROI) of corporate event marketing can be a challenge. Too often, ROI...
[caption id="attachment_1402" align="alignright" width="300"] Signage by Silverlign Group[/caption] We interviewed Andrew Cambouris, Creative Director at Silverlign Group, about how they work to design effective communication for C-level events, such as Cisco’s CIO Summit. Silverlign is an integrated marketing and design agency based in Silicon Valley and...
Fire. It was an event manager’s nightmare. The exclusive wine and lunch pairing that we’d so meticulously planned for Stag’s Leap Wine Cellars went up in smoke two days before the event, when the Per Se kitchen caught fire. Disasters of that magnitude are, by their very...
You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.
That’s it.
“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?