[caption id="attachment_1270" align="alignright" width="540"] A Rain Stopper[/caption] In the throes of corporate event planning for the Merrill Lynch launch in Jakarta, Indonesia, I found myself searching the skies. It was monsoon season, and the city in the grip of a storm causing the worst flooding in the...
Today, just about any corporate event marketing plan includes a social media component. But in 1999, when we were planning the Merrill Lynch launch event at the National Museum in Jakarta, Indonesia, social media wasn’t even a glint in the Internet’s eye. Little did we...
Fire. It was an event manager’s nightmare. The exclusive wine and lunch pairing that we’d so meticulously planned for Stag’s Leap Wine Cellars went up in smoke two days before the event, when the Per Se kitchen caught fire. Disasters of that magnitude are, by their very...
You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.
That’s it.
“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?