Summer is well upon us. If you haven’t attended a summer wedding by now, you’ve attended three. And if you’re like me, you’ve wondered what similarities there are between wedding planning and strategic event planning. I’ve recently gotten to know a wonderful young wedding planner named...
There are advantages to living in San Francisco—and then there are advantages. I love this city for a million reasons, but here’s just one: for the past few weeks, I’ve been driving over to North Beach to meet with a seamstress who’s making me a...
While we were planning a Healthcare Leadership Forum to be held at a resort in the Napa Valley, we started brainstorming ideas for a wellness program to integrate into the morning schedule. Yes, the resort had already scheduled some wonderful yoga and Pilates classes during...
Know your client is a common mantra at Wilsonwest. But nobody knows people better than Sharon Gillenwater, CEO of Boardroom Insiders. So we spoke to her about C-level event marketing, the best way to invite C-level executives to corporate events, and how to develop content...
[caption id="attachment_1328" align="alignright" width="300"] Edible flowers reinforce the menu's theme[/caption] Roses, irises or daffodils? In our last blog, we mentioned weaving edible plants from the menu into centerpieces. In this blog, we wanted to expand on the impact of florals when designing an environment. Though flowers may...
[caption id="attachment_1325" align="alignright" width="300"] Chef Bashford at The Sanctuary[/caption] In our last blog, we discussed how table settings can impact your goals and the atmosphere at your corporate event. When corporate event planning, the menu you choose can do the same, especially when designed around building...
[caption id="attachment_1322" align="alignright" width="200"] Table setting.[/caption] How do you design an event for people used to having the “best of the best?” Who’ve seen it all, done it all? Recently, we faced just this challenge. And we knew we weren’t going to bowl over this sophisticated...
[caption id="attachment_1291" align="alignright" width="300"] Staging in the Round[/caption] In my last blog about relationship building at corporate events, I mentioned the importance of environment. How do you design an environment that facilitates conversations? The answer depends on who you’re trying to build relationships between. One event that...
How do you create events that build relationships? In my last post, I discussed the importance of creating a comfortable environment with the right speaker, so guests can open up and dialogue. But there’s another route as well – taking guests out of their comfort...
[caption id="attachment_1276" align="alignright" width="300"] Tequila tasting with Julio Bermejo[/caption] When it comes to C-level corporate events, building relationships is a key goal. At Wilsonwest, our tagline is Corporate Event Marketing: Events that Build Relationships and we’ve built our business around this concept. How do you do this?...
