Happy Birthday Charlie – 17 Years of Corporate Event Marketing the Wilsonwest Way

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This is one of the underlying principals in what we call The WILSONWEST Way: our approach to the design, development, and execution of corporate event services. By following this powerful and simple corporate event planning strategy: we listen to our clients, ask lots of questions,...

When producing corporate events, you rely heavily on time-lines, production schedules, and endless checklists.  It’s all in the details. These tools are logical, built on research and with precision, and are the foundation of successful corporate event planning. Long before the “doors open”, I rely on...

M.F.K. Fisher's How to Cook a Wolf spoke to a nation at war and in the throes of rationing during WW II: a time when many felt the proverbial wolf at the door. But its central message, extolling the virtues of simplicity, still resonates today....

I absolutely love this little poem and hope you will too. Here’s to the 4th of July, barbecues, friends, a nap in the hammock and to total disregard of to-do lists, goals and behaving. Have fun. Today Today I will not live up to my potential....

"C Suite" Etymology From C in chief + suite (management) The group of officers of a business organization, who have the word "chief" in their titles. (management) Senior headquarters executives. I started my career in the C Suite as I traveled around the world for Carlson Marketing Group and...

In the event world, environments are really important. You know: that feeling you get when you’re in a great restaurant, the lighting is perfect, the service unobtrusive, and the space well designed. All of these things support conversation and put your guests at...

Making things happen, and making them happen quickly and perfectly is part of the universal job description for event producers. I was very fortunate to be thrown into high-level corporate event planning very early in my career and I learned from pros like Ellen Proxmire...