People often ask me what’s been my favorite event. The Merrill Lynch launch party in Jakarta, Indonesia had all the corporate event marketing elements I love: corporate social responsibility (CSR), a terrific social media story, and some interesting lessons on branding. The year was 1999, and...
This season marks the 20th anniversary of Wilsonwest, and to celebrate, we’re giving back to the corporate event planning community. Want to learn more? Then read on! Over the last twenty years, we’ve come to operate as a team and our core values are deeply rooted...
Fire. It was an event manager’s nightmare. The exclusive wine and lunch pairing that we’d so meticulously planned for Stag’s Leap Wine Cellars went up in smoke two days before the event, when the Per Se kitchen caught fire. Disasters of that magnitude are, by their very...
The word “innovation” seems overused these days. Everyone wants to be innovative, but when it comes to corporate event marketing, what does it really mean? At Wilsonwest, we believe creativity in special event planning should be rooted in your goals and your audience. When Stag’s Leap Wine Cellars...
You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.
That’s it.
“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?
So goes the mantra of Gateway High School, a San Francisco public charter school that educates 400 kids from around our city. This week Gateway is celebrating the opening of their shiny, brand-new fitness center and it rivals that of a swanky 5-star resort club. Well, not entirely –...
If you are having trouble with your New Year’s Resolutions and your To Do List, tune into Peter Bregman for some advice. Peter’s blog is a must read for me and his simple, smart, no-nonsense advice is golden. Check out this quick video and then visit his site for...
This is simple, powerful, and important advice for speakers to help them share their message and truly connect with the audience. For those of you who are managing content and speakers for conferences and events, please share this. If the designated speaker can’t deliver the...
The first day back in the office after the holidays is usually a bit slow going. As we settle back in and pick up where we left off, we gear up to launch new strategies to bring about change, growth, and success in the new year. I was in...
As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...