Wilsonwest Way

[caption id="attachment_1352" align="alignright" width="300"] Mumbai Train Station. Managing through chaos: corporate event management[/caption] I just returned from India, and am still processing all the typical western reactions to the country: the chaos, the traffic, the crowds. But one thing that stuck with me was a brass...

[caption id="attachment_1291" align="alignright" width="300"] Staging in the Round[/caption] In my last blog about relationship building at corporate events, I mentioned the importance of environment. How do you design an environment that facilitates conversations? The answer depends on who you’re trying to build relationships between. One event that...

Fire.  It was an event manager’s nightmare.  The exclusive wine and lunch pairing that we’d so meticulously planned for Stag’s Leap Wine Cellars went up in smoke two days before the event, when the Per Se kitchen caught fire. Disasters of that magnitude are, by their very...

The word “innovation” seems overused these days. Everyone wants to be innovative, but when it comes to corporate event marketing, what does it really mean? At Wilsonwest, we believe creativity in special event planning should be rooted in your goals and your audience. When Stag’s Leap Wine Cellars...

 

You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.

That’s it.

“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?

So goes the mantra of Gateway High School, a San Francisco public charter school that educates 400 kids from around our city. This week Gateway is celebrating the opening of their shiny, brand-new fitness center and it rivals that of a swanky 5-star resort club. Well, not entirely –...

This is simple, powerful, and important advice for speakers to help them share their message and truly connect with the audience. For those of you who are managing content and speakers for conferences and events, please share this. If the designated speaker can’t deliver the...

The first day back in the office after the holidays is usually a bit slow going. As we settle back in and pick up where we left off, we gear up to launch new strategies to bring about change, growth, and success in the new year. I was in...

I snapped a "photo of this photo" earlier this week as it just made me smile. The image also offered a nod to the upcoming July 4th holiday. I was reminded of the Corona beer commercials where the airplane passengers grab a bottle, close their...

Here’s what’s on my list. What’s on yours? For the beach/lake/plane I plan to re-read some of Wallace Stegner’s work, beginning with Pulitzer Prize-winning Angle of Repose. If you haven’t read Stegner, dubbed “Dean of Western Writers”, begin with this one. Stegner is considered one of the premier chroniclers of the...