Wilsonwest Way

As I write this I am headed out for a 2 week South African holiday adventure with my family. This marks the first time we will break the traditions of the tree, ornaments, lights, presents, and all that has been etched into my thinking and doing...

23 December, 2014 /

Most successful companies thrive by staying true to their core values. These values serve as a compass for how they conduct their work, hire, and retain employees – but most importantly, how they serve their customers. Core values shape, brand, and define company culture. They serve as the foundation...

10 December, 2014 /

One of the top reasons we attend conferences is for the education. Extraordinarily good content delivered by exceptional speakers leaves us inspired, informed, enlightened, and energized. Think about all the Salesforce photos we’ve seen where conference attendees are celebrating and engaged around dynamic keynote presentations and...

14 November, 2014 /

We were fortunate to participate in this year’s USA Science and Engineering Festival as part of Chevron’s sponsorship of the event. The event was a resounding success, well attended, surpassing the goals set by the Festival organizers and sponsors. Sponsors are a key ingredient in the success...

10 September, 2014 /

When I started my business, I was strongly cautioned to keep my personal and business lives separate. As a new parent: that made no sense to me. I simply bucked that notion, knowing that I would draw from the same resources in order to thrive...

02 July, 2014 /

In the proper environment and with the right direction, students can be some of your hardest working volunteers as well as the most enthusiastic ambassadors of your event. They can also add a different kind of excitement and energy that can rarely be matched by...

18 June, 2014 /

A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....

10 June, 2014 /

While planning a recent event at a popular Bay Area Four Seasons property, we encountered something we haven't seen in the past. The hotel venue, was requiring us to guarantee 100% of the expected audience for ALL meal functions -  including coffee breaks! This requirement,...

21 May, 2014 /

Our team just returned from a site visit in Tuscon, Arizona for an upcoming program. The trip made me realize how both editing and reinterpreting are a big part of a designer’s skill set. We have to be the eyes, ears, and mouths of our...

13 May, 2014 /

OK. You have mapped your event strategy along with your desired outcomes, created a solid project plan, and engaged a great team. Now, the BIG work is underway! Robust timelines and key milestones capture all the important stuff that is critical to the event, but what...

22 April, 2014 /
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