Jeff Briggs If this were a joke the next line would be “walk into a bar”. In this case the next line is “what’s the common thread between them?” How do you stand out in in a sea of folding banquet tables draped with the usual branded...
As we begin this new year, we look to measure ourselves differently than we had in years past. By focusing on a broader theme and not a specific metric or fiscal goal, we seek to deliver on the promise we set out to fulfill when...
By Cindy Wilson, Mattingly Messina Meet the New Disruptors: Social Innovators. As a company whose mission is to do good work that matters, we’re always searching for ways to achieve and maintain a lasting impact in the worlds of both social innovation and corporate social responsibility. As...
Do you know yourself? Last week I was fortunate to attend the United State of Women Summit in Washington, D.C. The Summit, convened by The White House, featured a rock star list of speakers and content that surpassed any event I have ever attended or produced. I came away with lots...
The annual event calendar is overflowing and people continue to get invited to conferences and events every day. How do you make sure you get the right people to your event? Simply filling the seats is not the answer. In the words of business guru...
Today, I remember to be grateful. These words sit at the top of my daily To Do List. Should we need a reminder? Probably not, but it’s easy to get caught up in the daily nonsense and distractions of a busy place like San Francisco. So what more...
A company’s mission statement is a clear, memorable, and concise statement describing why your company exists. It energizes a sense of purpose, guides your decisions, builds strong cultures, gives meaning and inspiration to your team, fuels employee retention, engagement and innovation, and ultimately heightens customer satisfaction. This...
It's not my party. This simple statement is at the heart of the event management and marketing work we do here at Wilsonwest. Yes it sounds simple, but it is a challenge as much as it is a mantra. I am reminded of this today as I fly...
Our production team had the very fortunate opportunity last week to help one of our longtime clients build a significant CSR component into their annual association event. On behalf of ACG San Francisco, event producer Tim Landherr challenged our vendor partner The Palace Hotel to...
Best practices for C-level events can be broken into three categories: tailoring the event to your audience, strategic event marketing, and aligning the event with the corporate mission. In this post, the second in a series, I’ll start to drill down on the latter. At Wilsonwest,...