Wilsonwest Way

When producing corporate events, you rely heavily on time-lines, production schedules, and endless checklists.  It’s all in the details. These tools are logical, built on research and with precision, and are the foundation of successful corporate event planning. Long before the “doors open”, I rely on...

24 July, 2009 /

M.F.K. Fisher's How to Cook a Wolf spoke to a nation at war and in the throes of rationing during WW II: a time when many felt the proverbial wolf at the door. But its central message, extolling the virtues of simplicity, still resonates today....

10 July, 2009 /

I absolutely love this little poem and hope you will too. Here’s to the 4th of July, barbecues, friends, a nap in the hammock and to total disregard of to-do lists, goals and behaving. Have fun. Today Today I will not live up to my potential....

03 July, 2009 /

"C Suite" Etymology From C in chief + suite (management) The group of officers of a business organization, who have the word "chief" in their titles. (management) Senior headquarters executives. I started my career in the C Suite as I traveled around the world for Carlson Marketing Group and...

12 June, 2009 /

Making things happen, and making them happen quickly and perfectly is part of the universal job description for event producers. I was very fortunate to be thrown into high-level corporate event planning very early in my career and I learned from pros like Ellen Proxmire...

22 May, 2009 /

Our business has been successfully built on referrals. Much of our P.R. has been relegated to the realm of our great clients and their networks. For me, Marketing is not only a foreign word but a little bit of a scary one at that. Do...

08 May, 2009 /

Green is everywhere these days, especially on this coast. When we started down the path of greening our events, we were quickly overwhelmed by the amount of information and no clear, trusted path to "green-ness." We decided early-on that our commitment would be to learn...

28 April, 2009 /