Strategy

[caption id="attachment_1291" align="alignright" width="300"] Staging in the Round[/caption] In my last blog about relationship building at corporate events, I mentioned the importance of environment. How do you design an environment that facilitates conversations? The answer depends on who you’re trying to build relationships between. One event that...

29 January, 2013 /

The word “innovation” seems overused these days. Everyone wants to be innovative, but when it comes to corporate event marketing, what does it really mean? At Wilsonwest, we believe creativity in special event planning should be rooted in your goals and your audience. When Stag’s Leap Wine Cellars...

21 September, 2012 /

Bespoke is a term employed in a variety of situations to mean an item custom-made to the buyer's specifications. In this age of recession, cutbacks, and the absence (or rejection) of luxury, I challenge you to think of the term bespoke in a different way -...

13 November, 2009 /

We have been making great strides on the Green Events Front over the past year and are excited to be founding members of the Northern California Chapter of the Green Meetings Industry Council. Oracle is clearly a thought leader in this arena as is evidenced through...

16 October, 2009 /

A few weeks ago, I participated in a webcast hosted by the Washington Speaker’s Bureau. It was a great opportunity to see a live presentation by one of their featured speakers, Tom Morris. Morris has become one of the most active public philosophers in the...

18 September, 2009 /

When producing corporate events, you rely heavily on time-lines, production schedules, and endless checklists.  It’s all in the details. These tools are logical, built on research and with precision, and are the foundation of successful corporate event planning. Long before the “doors open”, I rely on...

24 July, 2009 /

"C Suite" Etymology From C in chief + suite (management) The group of officers of a business organization, who have the word "chief" in their titles. (management) Senior headquarters executives. I started my career in the C Suite as I traveled around the world for Carlson Marketing Group and...

12 June, 2009 /
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