Strategy

We produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America, with an audience a mix of venture capital partners, executives from Samsung North America and Korea, and members of the venture community. The afternoon event afforded Samsung Ventures an opportunity to...

29 July, 2015 /

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I recently heard him speak recently and will...

22 April, 2015 /

You’ve just been tasked with hosting or managing your firm’s annual partner meeting. Your team has settled on some dates and it's time to select a hotel and book the golf. That’s it. “Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year....

01 April, 2015 /

One of the top reasons we attend conferences is for the education. Extraordinarily good content delivered by exceptional speakers leaves us inspired, informed, enlightened, and energized. Think about all the Salesforce photos we’ve seen where conference attendees are celebrating and engaged around dynamic keynote presentations and...

14 November, 2014 /

Event professionals are in the busy season of conferences, meetings and events with a main focus of taking these events into the Operations phase. When the dust settles, remember to stay focused on capturing and measuring the return on your event investment through careful analysis of the event...

14 October, 2014 /

In the proper environment and with the right direction, students can be some of your hardest working volunteers as well as the most enthusiastic ambassadors of your event. They can also add a different kind of excitement and energy that can rarely be matched by...

18 June, 2014 /

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

27 March, 2014 /

There’s a lot of talk these days about Big Data. But how does the term apply to meeting planners and event marketers? Taking it a step further, how does it come into play for high-touch C-level events? In last week’s blog, I talked about designing space...

11 March, 2014 /
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