I am confident in saying that I am an expert at event management and marketing, having spent my nearly 40-year career in various aspects of the field, producing hundreds of highly complex meetings and events for big name brands. I am also confident in stating that...
Entertaining to create breakthrough conversations is not something new. Thomas Jefferson was a famed entertainer during his tenure as President, using dinners to soften his foes and to build consensus with his political allies. He understood that the critical discussions weren’t likely to happen in...
Doing good work that matters, with people we care about. That’s profit Building community. That’s profit Earning Trust. That’s profit Providing Value. That’s profit Having Fun. Yes, that’s profit, and an added bonus Loss? Well, it’s focusing on the numbers at the expense of all this good stuff. I was once advised that if the bottom line and...
It’s simple and powerful: Social impact initiatives help build brands, create and build relationships, and drive sales — all of which are desirable outcomes for every event investment. I hope you will take a moment to read my latest article published in Conscious Company, with some practical tips...
Cindy Wilson, Mattingly Messina We recently wrote about the need for more conversation around social impact in event management, and we called on “social innovators” to continue disrupting their industries through social impact practices. We highlighted Deloitte as a leader in this space, and their recent...
Benjamin Franklin said, “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” The wisdom of our Founding Fathers remains timeless and relevant in today’s world – and, yes, even in the event world. In our industry, everyone is talking...
By Cindy Wilson, Mattingly Messina Meet the New Disruptors: Social Innovators. As a company whose mission is to do good work that matters, we’re always searching for ways to achieve and maintain a lasting impact in the worlds of both social innovation and corporate social responsibility. As...
The annual event calendar is overflowing and people continue to get invited to conferences and events every day. How do you make sure you get the right people to your event? Simply filling the seats is not the answer. In the words of business guru...
Today, I remember to be grateful. These words sit at the top of my daily To Do List. Should we need a reminder? Probably not, but it’s easy to get caught up in the daily nonsense and distractions of a busy place like San Francisco. So what more...
A Millennial Perspective by Annie Wilson The concept of corporate social responsibility (CSR) has been a highly discussed and researched business decision in the last decade, but do most companies really know where its theories come from? Corporate social responsibility is defined as the economic, legal, ethical and discretionary expectations that society has...