Moving Beyond Random Acts of Green

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Oct 16, 2009 Moving Beyond Random Acts of Green

We have been making great strides on the Green Events Front over the past year and are excited to be founding members of the Northern California Chapter of the Green Meetings Industry Council.

Oracle is clearly a thought leader in this arena as is evidenced through their work over the past several years in greening Oracle Open World, a massive event which takes over the streets of San Francisco every October, drawing tens of thousands of attendees. I toured the event yesterday courtesy of the Oracle Team and witnessed first hand the great work they are doing: 30% less signage, the use recycled materials, serving local food and beverage, eliminating bottled water, compostable materials and MUCH more. Most importantly, they have approached this effort with rigor and strategy: sharing their goals and initiatives with their partners, stakeholders, exhibitors, suppliers, and attendees from the start. While random acts of greenness may be an added bonus, it’s clearly not the heart of their work and ultimately it’s their strategy that will deliver the results they hope to achieve – to create an event with the lowest possible environmental impact and to divert 100 tons of waste from landfill. WOW! 100 tons of of waste! Congratulations to the Oracle team.

Wilsonwest and Green Consultants have partnered to create an educational session for event producers on how to develop a road map and strategy to green their events and organizations. This process requires an investment of time up front and will ultimately strengthen your efforts and connect your green and sustainable activities to your company’s mission, vision, and values. If you would like to learn more about how to build and strengthen your green activities, please contact us.

For details on Oracle OpenWorld 2009 green activities and programs, results from 2008, and more, visit the link.