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Best practices for C-level events can be broken into three categories: tailoring the event to your audience, strategic event marketing, and aligning the event with the corporate mission. In this post, the second in a series, I’ll start to drill down on the latter. At Wilsonwest,...

A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....

Our team just returned from a site visit in Tuscon, Arizona for an upcoming program. The trip made me realize how both editing and reinterpreting are a big part of a designer’s skill set. We have to be the eyes, ears, and mouths of our...

OK. You have mapped your event strategy along with your desired outcomes, created a solid project plan, and engaged a great team. Now, the BIG work is underway! Robust timelines and key milestones capture all the important stuff that is critical to the event, but what...

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

[caption id="attachment_1673" align="alignright" width="285"] Original art by Ray Villafane[/caption] It’s busy season at Wilsonwest. We typically do about 60% of our business in Q4—and I’d estimate that this year is running about 30% busier than last year. In fact, we’ve had meetings, conferences, and events every...

Summer is well upon us. If you haven’t attended a summer wedding by now, you’ve attended three. And if you’re like me, you’ve wondered what similarities there are between wedding planning and strategic event planning. I’ve recently gotten to know a wonderful young wedding planner named...