While we were planning a Healthcare Leadership Forum to be held at a resort in the Napa Valley, we started brainstorming ideas for a wellness program to integrate into the morning schedule. Yes, the resort had already scheduled some wonderful yoga and Pilates classes during...
How do you create events that build relationships? In my last post, I discussed the importance of creating a comfortable environment with the right speaker, so guests can open up and dialogue. But there’s another route as well – taking guests out of their comfort...
[caption id="attachment_1276" align="alignright" width="300"] Tequila tasting with Julio Bermejo[/caption] When it comes to C-level corporate events, building relationships is a key goal. At Wilsonwest, our tagline is Corporate Event Marketing: Events that Build Relationships and we’ve built our business around this concept. How do you do this?...
[caption id="attachment_1270" align="alignright" width="540"] A Rain Stopper[/caption] In the throes of corporate event planning for the Merrill Lynch launch in Jakarta, Indonesia, I found myself searching the skies. It was monsoon season, and the city in the grip of a storm causing the worst flooding in the...
Today, just about any corporate event marketing plan includes a social media component. But in 1999, when we were planning the Merrill Lynch launch event at the National Museum in Jakarta, Indonesia, social media wasn’t even a glint in the Internet’s eye. Little did we...
People often ask me what’s been my favorite event. The Merrill Lynch launch party in Jakarta, Indonesia had all the corporate event marketing elements I love: corporate social responsibility (CSR), a terrific social media story, and some interesting lessons on branding. The year was 1999, and...
This season marks the 20th anniversary of Wilsonwest, and to celebrate, we’re giving back to the corporate event planning community. Want to learn more? Then read on! Over the last twenty years, we’ve come to operate as a team and our core values are deeply rooted...
You've just been tasked with managing your firm's annual limited partner meeting. Your CEO has offered some dates, and asked you to book the hotel and golf.
That’s it.
“Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year. Is this really the right event for our partners?” For your boss, another golf event seems to be obvious. Can you expand the conversation with him to better understand his business objectives, and ensure the event will strategically support company initiatives?
If you are having trouble with your New Year’s Resolutions and your To Do List, tune into Peter Bregman for some advice. Peter’s blog is a must read for me and his simple, smart, no-nonsense advice is golden. Check out this quick video and then visit his site for...
As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...