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Each year we produce a conference in an intimate location for a group of Fortune 500 CEO’s and Investment Bankers. The client loves the venue and has committed to holding the event there through 2017. As the popularity and attendance grows in the coming years,...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I recently heard him speak recently and will...

We are often tasked with finding unique gifts for our conferences and special events, so we are always on the hunt for something special. We quickly recycle those promotional catalogues filled with lots of cheap plastic things. Frankly, people just don’t want that stuff. When choosing a giveaway, think about providing...

Ad libitum is Latin for "at one's pleasure" (at liberty); it is often shortened to "ad lib" (as an adjective or adverb) or "ad-lib" (as a verb or noun). Last night I had the pleasure of dining at Ad Lib, Thomas Keller's pop-up restaurant at Napa's...

No more boring ballrooms! As the economy is on the rise and advancements in technology are making basic audio/visual equipment more affordable than ever, non-traditional venues are now grabbing the attention of meeting planners. The new trend and hot topic on the meeting planning circuit is the...

What is the one key Food and Beverage item that is included in nearly every single corporate event Banquet Event Order? Water. That's right, Water. The most basic of beverages is a necessity and, as I was reminded at a recent event, an expensive necessity if it...

Our team just returned from a site visit in Tuscon, Arizona for an upcoming program. The trip made me realize how both editing and reinterpreting are a big part of a designer’s skill set. We have to be the eyes, ears, and mouths of our...

OK. You have mapped your event strategy along with your desired outcomes, created a solid project plan, and engaged a great team. Now, the BIG work is underway! Robust timelines and key milestones capture all the important stuff that is critical to the event, but what...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...