Apr 16, 2015 Assessing and Measuring ROI During Event Lifecycle
Moneyball may work for baseball, however…
It’s far from Moneyball when it comes to Event Marketing explain Frank Cespedes and Pankaj Prasad in this valuable Harvard Business Review piece on assessing ROI for your event spend throughout the experience.
This HBR article is well worth the read as it includes excellent data and support around developing not only a process, but also a set of tools to measure event ROI.
We employ event apps for most of our conferences and meetings as well as encourage attendee engagement. One area that seems to fall short is the rate of return on the surveys.