Food for Thought

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While planning a recent event at a popular Bay Area Four Seasons property, we encountered something we haven't seen in the past. The hotel venue, was requiring us to guarantee 100% of the expected audience for ALL meal functions -  including coffee breaks! This requirement,...

21 May, 2014 /

Our team just returned from a site visit in Tuscon, Arizona for an upcoming program. The trip made me realize how both editing and reinterpreting are a big part of a designer’s skill set. We have to be the eyes, ears, and mouths of our...

13 May, 2014 /

OK. You have mapped your event strategy along with your desired outcomes, created a solid project plan, and engaged a great team. Now, the BIG work is underway! Robust timelines and key milestones capture all the important stuff that is critical to the event, but what...

22 April, 2014 /

Why do people attend events? If you read my entry last week, you will have learned that the primary reasons are to network and to learn. Using what I refer to as facilitated networking, I shared some strategies to help ensure that the event design...

02 April, 2014 /

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

27 March, 2014 /

There’s a lot of talk these days about Big Data. But how does the term apply to meeting planners and event marketers? Taking it a step further, how does it come into play for high-touch C-level events? In last week’s blog, I talked about designing space...

11 March, 2014 /

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

05 March, 2014 /

For this week's entry, we spent some time with our Associate Producer Tim Landherr discussing some of the challenges that he faces in his event support role and how he has been taking advantage of technology trends to meet these demands. What are some of the...

26 February, 2014 /

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

11 February, 2014 /

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

05 February, 2014 /
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