Assessing and Measuring ROI During Event Lifecycle

  • All
  • Creative
  • Logistics
  • Social Impact
  • Strategy
  • Uncategorized
  • Wilsonwest Way

You’ve just been tasked with hosting or managing your firm’s annual partner meeting. Your team has settled on some dates and it's time to select a hotel and book the golf. That’s it. “Golf? Why golf,” you wonder. “Less than a dozen guests played golf last year....

01 April, 2015 /

Spring has sprung here in San Francisco, albeit a few weeks on the early side. Regardless, this means that the first pitch of baseball season is not far away: 20 days and counting. We typically work with AT&T Park (home of the World Champion San Francisco...

18 March, 2015 /

This is what we work for here at Wilsonwest: notes like this from our customers...

04 March, 2015 /

We are often tasked with finding unique gifts for our conferences and special events, so we are always on the hunt for something special. We quickly recycle those promotional catalogues filled with lots of cheap plastic things. Frankly, people just don’t want that stuff. When choosing a giveaway, think about providing...

25 February, 2015 /

Ad libitum is Latin for "at one's pleasure" (at liberty); it is often shortened to "ad lib" (as an adjective or adverb) or "ad-lib" (as a verb or noun). Last night I had the pleasure of dining at Ad Lib, Thomas Keller's pop-up restaurant at Napa's...

04 February, 2015 /

I have found this short list of tips to be very helpful when establishing and accomplishing goals each year. These guidelines are also relevant for defining meeting and event frameworks and goals. I start by asking: what will make the most difference to the company's...

14 January, 2015 /

As I write this I am headed out for a 2 week South African holiday adventure with my family. This marks the first time we will break the traditions of the tree, ornaments, lights, presents, and all that has been etched into my thinking and doing...

23 December, 2014 /

Most successful companies thrive by staying true to their core values. These values serve as a compass for how they conduct their work, hire, and retain employees – but most importantly, how they serve their customers. Core values shape, brand, and define company culture. They serve as the foundation...

10 December, 2014 /
Show more
Loading...