It’s busy season at Wilsonwest. We typically do about 60% of our business in late Q3 and early Q4 - and I’d estimate that this year is running about 30% busier than last year. What’s predictable about this time of year is the pace and that’s...
A Millennial Perspective by Annie Wilson The concept of corporate social responsibility (CSR) has been a highly discussed and researched business decision in the last decade, but do most companies really know where its theories come from? Corporate social responsibility is defined as the economic, legal, ethical and discretionary expectations that society has...
Making things happen, and making them happen quickly and perfectly is part of the universal job description for event producers. I was fortunate to be thrown into high-level corporate event planning very early in my career and I learned from pros like Ellen Proxmire. Ellen planned...
We produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America, with an audience a mix of venture capital partners, executives from Samsung North America and Korea, and members of the venture community. The afternoon event afforded Samsung Ventures an opportunity to...
One way Abraham Lincoln put people at ease was by telling stories, which got him the nickname Father Abraham. Lincoln’s calming effect could immediately lower the emotional levels in a room, aiding everyone’s effectiveness at making decisions. But we don’t always have a skilled diplomat at...
The escort card is a very commonplace event management tool that most of us in the industry are only all too familiar with. Serving the simple function at a more formal dining event of letting a guest know at which table they will be seated, the...
When I read LinkedIn's #IfIwere22 posts, I was inspired to share my thoughts as the number 22 has a special meaning for my family. Those who know me well often hear me say that my firm Wilsonwest is as old as my son Charlie as I...
Is corporate social responsibility a line item in your corporate event marketing budget? Or is it an afterthought? Companies that incorporate social impact as an integral part of their business strategy build stronger brands, attract more committed employees and develop deeper connections with customers. It's smart business. These...
Each year we produce a conference in an intimate location for a group of Fortune 500 CEO’s and Investment Bankers. The client loves the venue and has committed to holding the event there through 2017. As the popularity and attendance grows in the coming years,...
The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I recently heard him speak recently and will...
