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As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...

March Madness in our house is not limited to basketball, as we wait for the college admissions letters to arrive for our son Charlie. During the college search, we spent a good amount of time talking to Charlie about finding the right school based on...

I am a fan of Seth Godin and I read his blog daily. His wisdom transcends the marketing world in which he lives and breathes. He understands how little things matter and how important it is to pay attention to the details. I’ve attended a conference hosted by him and I know...

The start of the New Year generally signals a bigger list of things to do along with new resolutions to make us better, faster, leaner. I’m starting my new year with a “less is more” frame of mind by whittling away at the old. I’m hoping...

The big guys use this language: Corporate Social Responsibility. A commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as the local community at large. The little guys (like us) call it Giving Back. Wilsonwest...

I was on the phone with a client last week where she took the time to share with me some of the many things she has “learned” from us over the ten years we’ve been working together. This is what she had to say about Mary...

Event producers rely on a team to pull off an extraordinary meeting or event. At Wilsonwest, we hold members of this team in a very high place. Call them trusted partners, collaborators, friends -  but never vendors. Vendors sell you something. Trusted partners give and keep on giving – great inspiration, extraordinary service, value, respect, and much more. Working with these...

I took a quick trip to New York City last week, and while dining in some great spots I was reminded of a favorite guru of mine in the hospitality industry: Danny Meyer. Danny is CEO of the Union Square Hospitality Group and owner of famed restaurants such as...

I recently read Who’s got your Back? by Keith Ferrazi in which he extols the virtues and value of forming deep relationships with a core group of trusted advisors, peers and mentors. While I have always understood the power of what he calls “lifeline relationships”...