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Why do people attend events? If you read my entry last week, you will have learned that the primary reasons are to network and to learn. Using what I refer to as facilitated networking, I shared some strategies to help ensure that the event design...

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

In this digital age, how often do those of us in the special event planning world send or receive a hand-written messages? Admittedly I am still a fan, so when a beautifully addressed letter or card arrives I take note. My children, both college students, will...

Our firm is proud to be featured in this month's issue of Convene, the online magazine published by the Professional Convention Management Association (PCMA). The source of our pride is not only the recognition itself but for what the article is calling out: social impact as a...

In addition to the expected planning meetings and re-focus on work that takes place over the first couple of weeks in the new year, we have a tradition of taking one last look at all of the cards that we have received over the holiday...

So goes the mantra of Gateway High School, a San Francisco public charter school that educates 400 kids from around our city. This week Gateway is celebrating the opening of their shiny, brand-new fitness center and it rivals that of a swanky 5-star resort club. Well, not entirely –...

The first day back in the office after the holidays is usually a bit slow going. As we settle back in and pick up where we left off, we gear up to launch new strategies to bring about change, growth, and success in the new year. I was in...