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A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....

For this week's entry, we spent some time with our Associate Producer Tim Landherr discussing some of the challenges that he faces in his event support role and how he has been taking advantage of technology trends to meet these demands. What are some of the...

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

In this digital age, how often do those of us in the special event planning world send or receive a hand-written messages? Admittedly I am still a fan, so when a beautifully addressed letter or card arrives I take note. My children, both college students, will...

In addition to the expected planning meetings and re-focus on work that takes place over the first couple of weeks in the new year, we have a tradition of taking one last look at all of the cards that we have received over the holiday...

Ingrained in the culture here at Wilsonwest is the strong emphasis we put on our vendor partners. We are fortunate to work with some of the best in the business all throughout the year and it is in December that we pause not only to...

So goes the mantra of Gateway High School, a San Francisco public charter school that educates 400 kids from around our city. This week Gateway is celebrating the opening of their shiny, brand-new fitness center and it rivals that of a swanky 5-star resort club. Well, not entirely –...

As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...