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Our team just returned from a site visit in Tuscon, Arizona for an upcoming program. The trip made me realize how both editing and reinterpreting are a big part of a designer’s skill set. We have to be the eyes, ears, and mouths of our...

Why do people attend events? If you read my entry last week, you will have learned that the primary reasons are to network and to learn. Using what I refer to as facilitated networking, I shared some strategies to help ensure that the event design...

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

Ingrained in the culture here at Wilsonwest is the strong emphasis we put on our vendor partners. We are fortunate to work with some of the best in the business all throughout the year and it is in December that we pause not only to...

There are advantages to living in San Francisco—and then there are advantages. I love this city for a million reasons, but here’s just one: for the past few weeks, I’ve been driving over to North Beach to meet with a seamstress who’s making me a...

[caption id="attachment_1322" align="alignright" width="200"] Table setting.[/caption] How do you design an event for people used to having the “best of the best?” Who’ve seen it all, done it all? Recently, we faced just this challenge. And we knew we weren’t going to bowl over this sophisticated...