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OK. You have mapped your event strategy along with your desired outcomes, created a solid project plan, and engaged a great team. Now, the BIG work is underway! Robust timelines and key milestones capture all the important stuff that is critical to the event, but what...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

This is simple, powerful, and important advice for speakers to help them share their message and truly connect with the audience. For those of you who are managing content and speakers for conferences and events, please share this. If the designated speaker can’t deliver the...

The first day back in the office after the holidays is usually a bit slow going. As we settle back in and pick up where we left off, we gear up to launch new strategies to bring about change, growth, and success in the new year. I was in...

As the first in what will be a series of posts, I'll share tips to consider when planning events for a C-level audience. C-level or the C-suite, refers to the 3-letter initials starting with "C" and ending with "O", such as Chief Executive Officer (CEO),...

Those of us in the event world understand the acronym F&B as “Food & Beverage”, a key component of event planning. The standard menu planning for a seated lunch or dinner involves selecting 3 or 4 courses, with the hope of selecting a meal that appeals to just about...

March Madness in our house is not limited to basketball, as we wait for the college admissions letters to arrive for our son Charlie. During the college search, we spent a good amount of time talking to Charlie about finding the right school based on...

The start of the New Year generally signals a bigger list of things to do along with new resolutions to make us better, faster, leaner. I’m starting my new year with a “less is more” frame of mind by whittling away at the old. I’m hoping...