Cindy was recently asked by The Women's Book to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...
By Ken Swyt, Creative Director, Wilsonwest What is it that gives a corporate event its unique feeling? Certainly, the agenda, the speakers, and the other guests have a huge effect on the overall impression we’ll take away. But you’d be surprised at what a difference the...
By Ken Swyt, Creative Director, Wilsonwest In my previous post, I shared a few insights on how design can play into your event planning strategy and how we event designers work to ensure a sense of place. By looking for, and capitalizing upon, the unexpected, we...
By Ken Swyt, Creative Director, Wilsonwest If you’re a regular reader of the Wilsonwest blog, then I’ll assume you’re into event planning and event marketing. I run into a lot of people in this business who are geniuses at lining up the who and the what...
Baked into our values here at Wilsonwest is the strong belief that companies which incorporate social impact as part of their business strategy (not as a separate department or initiative) will build a stronger brand, attract more committed employees, and develop stronger partnerships with customers. This...
This past weekend my colleague Mary Sullivan and I had the privilege of seeing Hillary and Chelsea Clinton at a fundraising event for the Clinton Foundation. I like going to these types of events to help support causes I believe in, and, let’s be honest,...
[caption id="attachment_1673" align="alignright" width="285"] Original art by Ray Villafane[/caption] It’s busy season at Wilsonwest. We typically do about 60% of our business in Q4—and I’d estimate that this year is running about 30% busier than last year. In fact, we’ve had meetings, conferences, and events every...
Protocol: it’s one of those topics that every corporate event planner knows instinctively they should care about, but few feel they really have a handle on. Is protocol just another term for etiquette, or is there more to it? How can we appear elegantly polite...
“Cindy, what did you do on your summer vacation?” I’m glad you asked. My summer travels included a stay at the Miraval Resort in Tucson, Arizona. I had read and heard about this place for some time, and I was thrilled to accompany my colleague and...
It’s hard to believe 21 years have gone by since I first started working with David Eiland at Just For Fun. But when you’re just starting out in corporate event management—as I was—and when you find a talented local resource for your printed invitations and...
