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A few weeks ago, we produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America. The audience was a mix of venture capital partners, executives from Samsung North America and Korea, as well as other members of the venture community....

Why do people attend events? If you read my entry last week, you will have learned that the primary reasons are to network and to learn. Using what I refer to as facilitated networking, I shared some strategies to help ensure that the event design...

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I heard him speak a few weeks ago...

For this week's entry, we spent some time with our Associate Producer Tim Landherr discussing some of the challenges that he faces in his event support role and how he has been taking advantage of technology trends to meet these demands. What are some of the...

Longtime, regular readers will undoubtedly know of my admiration of Seth Godin. Another marketing guru who I think very highly of is Jeff Hurt. Interestingly, both recently published articles that focused on sponsorships. Each authors weighs in on different aspects for consideration and the result...

Cindy was recently asked by The Women's Book  to contribute to In Her View, their regular blog, which shares candid insights and inspiration from a diverse range of women in business. It was a challenge that she eagerly accepted and one which sent her back to...

Our firm is proud to be featured in this month's issue of Convene, the online magazine published by the Professional Convention Management Association (PCMA). The source of our pride is not only the recognition itself but for what the article is calling out: social impact as a...

Ingrained in the culture here at Wilsonwest is the strong emphasis we put on our vendor partners. We are fortunate to work with some of the best in the business all throughout the year and it is in December that we pause not only to...