Wilsonwest Way

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Doing good work that matters, with people we care about. That’s profit Building community. That’s profit Earning Trust. That’s profit Providing Value. That’s profit Having Fun. Yes, that’s profit, and an added bonus Loss? Well, it’s focusing on the numbers at the expense of all this good stuff. I was once advised that if the bottom line and...

  Not to be underestimated   I don’t consider myself to be a big collector of things, mostly memories and adventures. As I have moved around the globe, I’ve carried a few treasures with me since childhood: family photos, art, and jewelry. For some reason, I managed to hang...

It’s simple and powerful: Social impact initiatives help build brands, create and build relationships, and drive sales — all of which are desirable outcomes for every event investment.  I hope you will take a moment to read my latest article published in Conscious Company, with some practical tips...

One of the core values of Wilsonwest you all hear about on this blog is “doing good work”. This goes beyond how we align many of our projects to support this value to various causes that could be described broadly as philanthropy. Our most recent addition...

Hopefully, you are getting to recharge this summer season and find some work/life balance. We believe a balanced approach by our team members directly results in excellent work. Stated Simply: Quality of Life = Quality of Work. In this spirit, we took a “dip” into our...

Cindy Wilson, Mattingly Messina We recently wrote about the need for more conversation around social impact in event management, and we called on “social innovators” to continue disrupting their industries through social impact practices. We highlighted Deloitte as a leader in this space, and their recent...

Jeff Briggs  The twist? Drop the pretension and keep the focus on the food and the experience. No rules of etiquette, starched white table linens, or over the top dining room décor. I recently had the pleasure of spending an evening with Phillip Foss and team at his...

Jeff Briggs  If this were a joke the next line would be “walk into a bar”. In this case the next line is “what’s the common thread between them?” How do you stand out in in a sea of folding banquet tables draped with the usual branded...

As we bring innovative solutions to the table to modernize events and meetings, it’s important to keep something simple in mind: shape and size. If you’re looking to maximize engagement and cooperation, then placement and positioning are key. The shape and structure of the oval have...