Baked into our values here at Wilsonwest is the strong belief that companies which incorporate social impact as part of their business strategy (not as a separate department or initiative) will build a stronger brand, attract more committed employees, and develop stronger partnerships with customers. This...
Here’s a common scenario. Linda is a salesperson for a business software company. One day, she arrives at an industry conference and starts mingling with her peers. The first lady she meets looks her right in the eye and gives her an enthusiastic handshake with...
Protocol: it’s one of those topics that every corporate event planner knows instinctively they should care about, but few feel they really have a handle on. Is protocol just another term for etiquette, or is there more to it? How can we appear elegantly polite...
“Cindy, what did you do on your summer vacation?” I’m glad you asked. My summer travels included a stay at the Miraval Resort in Tucson, Arizona. I had read and heard about this place for some time, and I was thrilled to accompany my colleague and...
Summer is well upon us. If you haven’t attended a summer wedding by now, you’ve attended three. And if you’re like me, you’ve wondered what similarities there are between wedding planning and strategic event planning. I’ve recently gotten to know a wonderful young wedding planner named...
Is corporate social responsibility a line item in your corporate event marketing budget? Or is it an afterthought? [Tweet this!] Companies and institutions are thinking more and more about corporate social responsibility (CSR). But the organizations having the most success with CSR take a strategic approach....
For corporate social responsibility (CSR) to be successful, it needs to be strategic. [Tweet this!] Companies that incorporate social impact as an integral part of their business strategy build stronger brands, attract more committed employees and develop more durable connections with customers. And as corporate event...
One way Abraham Lincoln put people at ease was by telling stories, which got him the nickname Father Abraham. Lincoln’s calming effect could immediately lower the emotional levels in a room, aiding everyone’s effectiveness at making decisions. But we don't always have a skilled diplomat at...
[caption id="attachment_1402" align="alignright" width="300"] Signage by Silverlign Group[/caption] We interviewed Andrew Cambouris, Creative Director at Silverlign Group, about how they work to design effective communication for C-level events, such as Cisco’s CIO Summit. Silverlign is an integrated marketing and design agency based in Silicon Valley and...
Know your client is a common mantra at Wilsonwest. But nobody knows people better than Sharon Gillenwater, CEO of Boardroom Insiders. So we spoke to her about C-level event marketing, the best way to invite C-level executives to corporate events, and how to develop content...
