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One of the top reasons we attend conferences is for the education. Extraordinarily good content delivered by exceptional speakers leaves us inspired, informed, enlightened, and energized. Think about all the Salesforce photos we’ve seen where conference attendees are celebrating and engaged around dynamic keynote presentations and...

Event professionals are in the busy season of conferences, meetings and events with a main focus of taking these events into the Operations phase. When the dust settles, remember to stay focused on capturing and measuring the return on your event investment through careful analysis of the event...

In the proper environment and with the right direction, students can be some of your hardest working volunteers as well as the most enthusiastic ambassadors of your event. They can also add a different kind of excitement and energy that can rarely be matched by...

The number one reason we attend conferences and events is to network and build relationships. As event producers, we need to look for ways to make it easier for our guests to do both. Facilitated networking should be part of our strategy. Over the next 2...

There’s a lot of talk these days about Big Data. But how does the term apply to meeting planners and event marketers? Taking it a step further, how does it come into play for high-touch C-level events? In last week’s blog, I talked about designing space...

Baked into our values here at Wilsonwest is the strong belief that companies which incorporate social impact as part of their business strategy (not as a separate department or initiative) will build a stronger brand, attract more committed employees, and develop stronger partnerships with customers. This...

Here’s a common scenario. Linda is a salesperson for a business software company. One day, she arrives at an industry conference and starts mingling with her peers. The first lady she meets looks her right in the eye and gives her an enthusiastic handshake with...

Summer is well upon us. If you haven’t attended a summer wedding by now, you’ve attended three. And if you’re like me, you’ve wondered what similarities there are between wedding planning and strategic event planning. I’ve recently gotten to know a wonderful young wedding planner named...