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It’s simple and powerful: Social impact initiatives help build brands, create and build relationships, and drive sales — all of which are desirable outcomes for every event investment.  I hope you will take a moment to read my latest article published in Conscious Company, with some practical tips...

Cindy Wilson, Mattingly Messina We recently wrote about the need for more conversation around social impact in event management, and we called on “social innovators” to continue disrupting their industries through social impact practices. We highlighted Deloitte as a leader in this space, and their recent...

  Benjamin Franklin said, “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” The wisdom of our Founding Fathers remains timeless and relevant in today’s world – and, yes, even in the event world. In our industry, everyone is talking...

By Cindy Wilson, Mattingly Messina Meet the New Disruptors: Social Innovators. As a company whose mission is to do good work that matters, we’re always searching for ways to achieve and maintain a lasting impact in the worlds of both social innovation and corporate social responsibility. As...

The annual event calendar is overflowing and people continue to get invited to conferences and events every day. How do you make sure you get the right people to your event? Simply filling the seats is not the answer. In the words of business guru...

Today, I remember to be grateful.  These words sit at the top of my daily To Do List. Should we need a reminder? Probably not, but it’s easy to get caught up in the daily nonsense and distractions of a busy place like San Francisco. So what more...

A Millennial Perspective by Annie Wilson The concept of corporate social responsibility (CSR) has been a highly discussed and researched business decision in the last decade, but do most companies really know where its theories come from? Corporate social responsibility is defined as the economic, legal, ethical and discretionary expectations that society has...

We produced an event in Silicon Valley for executives, clients, and guests of Samsung Ventures America, with an audience a mix of venture capital partners, executives from Samsung North America and Korea, and members of the venture community. The afternoon event afforded Samsung Ventures an opportunity to...

The next time you visit a museum, pay close attention to how the environment has been designed to shape your experience and behavior. So says Jeff Hurt, meetings guru and expert on audience engagement for conferences and events. I recently heard him speak recently and will...