Social Impact

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It’s simple and powerful: Social impact initiatives help build brands, create and build relationships, and drive sales — all of which are desirable outcomes for every event investment.  I hope you will take a moment to read my latest article published in Conscious Company, with some practical tips...

One of the core values of Wilsonwest you all hear about on this blog is “doing good work”. This goes beyond how we align many of our projects to support this value to various causes that could be described broadly as philanthropy. Our most recent addition...

Cindy Wilson, Mattingly Messina We recently wrote about the need for more conversation around social impact in event management, and we called on “social innovators” to continue disrupting their industries through social impact practices. We highlighted Deloitte as a leader in this space, and their recent...

By Cindy Wilson, Mattingly Messina Meet the New Disruptors: Social Innovators. As a company whose mission is to do good work that matters, we’re always searching for ways to achieve and maintain a lasting impact in the worlds of both social innovation and corporate social responsibility. As...

Today, I remember to be grateful.  These words sit at the top of my daily To Do List. Should we need a reminder? Probably not, but it’s easy to get caught up in the daily nonsense and distractions of a busy place like San Francisco. So what more...

Our production team had the very fortunate opportunity last week to help one of our longtime clients build a significant CSR component into their annual association event. On behalf of ACG San Francisco, event producer Tim Landherr challenged our vendor partner The Palace Hotel to...

A topic of particular importance to us here at Wilsonwest is the business value of social impact and the concept of a values based business. In this excellent video, Martin Whittaker, CEO of JUST Capital, talks about how inequality shapes today's financial markets, and argues that capitalism and...

Best practices for C-level events can be broken into three categories: tailoring the event to your audience, strategic event marketing, and aligning the event with the corporate mission. In this post, the second in a series, I’ll start to drill down on the latter. At Wilsonwest,...

A Millennial Perspective by Annie Wilson The concept of corporate social responsibility (CSR) has been a highly discussed and researched business decision in the last decade, but do most companies really know where its theories come from? Corporate social responsibility is defined as the economic, legal, ethical and discretionary expectations that society has...

Is corporate social responsibility a line item in your corporate event marketing budget? Or is it an afterthought? Companies that incorporate social impact as an integral part of their business strategy build stronger brands, attract more committed employees and develop deeper connections with customers. It's smart business.  These...