Lessons from Aptera

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Lessons from Aptera

Aptera – from the Greek word for wingless flight.

Wow…what fun I had this week visiting the Southern California offices of Aptera, creators of the soon to be released all-electric car. What struck me most about the visit, beyond their space-age looking vehicle, was the excitement and energy of the design and marketing team we met. Surefire signs of collaboration were present in every corner of the facility: from the workplace design to the diversity of the team who were drawn from multiple industries.

This was a good reminder about the power of collaboration and the diverse resources available to us in the event management world. Planning teams bring together marketing gurus, culinary wizards, technology minds, environmental designers, and more. Encourage your partners to contribute outside of their areas of expertise and some new, exciting idea might take flight.


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